1. Introduction
This Privacy Policy ("Policy") is issued by 77e777 ("the Platform", "we", "us", "our"), an international online gaming and sports betting platform accessible at https://77e777.cam. This Policy describes how we collect, process, store, share and protect personal data relating to individuals ("Users", "you") who access or interact with our platform, whether as registered account holders or as visitors.
This Policy is incorporated by reference into our Terms & Conditions and should be read alongside them. By registering an account or using the 77e777 platform, you acknowledge that you have read and understood this Policy and that you consent to the data processing activities described herein to the extent that consent is the applicable legal basis.
We are committed to processing personal data in a lawful, fair and transparent manner. We collect only the personal data we genuinely need, we keep it only for as long as necessary, and we apply appropriate technical and organisational safeguards to protect it.
2. Definitions
For the purposes of this Privacy Policy, the following definitions apply:
3. Personal Data We Collect
77e777 collects personal data through multiple touchpoints during your interaction with the platform. The categories of personal data we collect are set out below:
Full name, date of birth, email address, username, password (stored in hashed form), country of residence, preferred language and currency. Required to create and manage your account.
Government-issued identity documents (such as a Pakistani CNIC or passport), proof of address, selfie or liveness check images. Required for age and identity verification and AML compliance.
Deposit amounts, withdrawal requests, payment method references (e.g., associated account identifiers), transaction timestamps and account balance history. Required to process payments and detect fraud.
Game session logs, betting history, login timestamps, pages visited, features accessed, device type, operating system, browser type, screen resolution and session duration.
IP address, approximate geographic location derived from IP, device identifiers and connection metadata. Used for fraud prevention, jurisdiction compliance and platform security.
Records of support interactions via live chat or email, including the content of messages, timestamps and resolution outcomes. Retained for quality assurance and dispute resolution purposes.
We do not knowingly collect personal data from individuals under the age of 18. Where data collection from an underage individual is identified, that data will be promptly deleted and the associated account closed.
We collect only personal data that is adequate, relevant and limited to what is necessary for the defined processing purposes. We do not collect personal data "just in case" it may become useful.
4. How We Use Your Personal Data
The personal data we collect is used for the following defined purposes. We do not use your data for purposes that are incompatible with those listed below:
5. Legal Basis for Processing
We process personal data only where a recognised legal basis exists. The primary legal bases we rely upon are:
- Contractual Necessity: Processing required to perform the contract with you — including account creation, payment processing and delivering the services you have requested on 77e777.
- Legal Obligation: Processing required to comply with applicable legal requirements, including KYC/AML obligations, retention requirements and responses to competent authority requests.
- Legitimate Interests: Processing conducted for purposes that serve the legitimate interests of 77e777 where those interests are not overridden by your rights and freedoms — for example, fraud prevention, platform security and analytics used to improve service quality.
- Consent: Where processing is based on consent — for example, optional marketing communications — you have the right to withdraw that consent at any time without detriment to your account. Withdrawal of consent does not affect the lawfulness of processing carried out prior to withdrawal.
We do not rely on consent as a legal basis for processing that is necessary for the operation of your account. Opting out of consent-based processing will not prevent you from accessing core platform services.
6. Data Sharing & Third-Party Disclosure
77e777 does not sell your personal data. We may share personal data with third parties only in the following circumstances and only to the extent necessary:
- KYC Verification Partners: Third-party identity verification providers who process your identity documents and conduct liveness checks as part of our mandatory verification process. These providers operate under strict data processing agreements.
- Payment Service Providers: Financial entities or payment processors involved in facilitating deposits and withdrawals. Transaction data is shared only to the extent required to process the payment. Payment provider names referenced on this platform (such as Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank and Bank Alfalah) are cited as contextual references for Pakistani users only — they do not endorse gambling or hold data-sharing relationships with 77e777 unless otherwise established at the transaction level.
- Game Studio Providers: Game suppliers may receive session-level data necessary to deliver real-time game functionality. Studios do not receive personally identifiable information beyond what is technically required.
- Fraud Prevention & Security Services: Third-party services used to detect and prevent fraudulent activity, money laundering, account abuse and other prohibited conduct.
- Legal & Regulatory Authorities: Competent government authorities, law enforcement agencies or regulatory bodies where disclosure is required by applicable law or pursuant to a valid legal order. We will endeavour to notify you of such disclosure to the extent permitted by law.
- Professional Advisors: Legal advisors, auditors and compliance consultants who are contractually bound to maintain confidentiality.
All third-party data processors are required to handle personal data in accordance with applicable data protection principles and under written data processing agreements that limit their use of your data to defined, documented purposes.
7. Cookies & Tracking Technologies
77e777 uses cookies and similar tracking technologies to operate and improve the platform. The categories of cookies we use are described below:
Required for the platform to function — including session authentication, load balancing and security tokens. Cannot be disabled without preventing core functionality.
Used to understand aggregate user behaviour, page performance and feature usage. Data collected is anonymised or pseudonymised at the aggregate level. Subject to your consent where applicable.
Used to remember your language, display settings and other platform preferences across sessions to improve your experience without requiring you to re-enter settings.
Support fraud detection and prevention functionality — including detecting unusual login patterns, repeated failed authentication attempts and session integrity checks.
You may manage non-essential cookie preferences through your browser settings. Note that disabling certain cookies may impact the performance or usability of some platform features. Your consent for non-essential cookies is requested at first visit and can be updated at any time.
8. Data Retention
We retain personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable legal obligations. The following general retention guidelines apply:
- Account Data: Retained for the duration of your account registration and for a defined period after account closure, as required by our legal and regulatory obligations.
- KYC / Identity Documents: Retained for the period required by applicable AML regulations — typically a minimum of five years from the date of the last transaction or account closure, whichever is later.
- Transaction Records: Financial transaction records are retained for the period required under applicable financial regulation, typically not less than five years.
- Support Communications: Retained for a reasonable period to support dispute resolution and quality assurance, and deleted when no longer necessary for those purposes.
- Analytics Data: Aggregate anonymised analytics data may be retained indefinitely. Pseudonymised session-level data is retained for a defined operational period before deletion or further anonymisation.
Upon expiry of the applicable retention period, personal data is securely deleted or anonymised in a manner that prevents re-identification. You may request early deletion of your personal data subject to the conditions set out in Section 11 below.
9. Security Measures
77e777 implements appropriate technical and organisational security measures designed to protect personal data against unauthorised access, disclosure, alteration, accidental loss and destruction. Our security approach includes:
- Transport Layer Security (TLS): All data transmitted between your device and our servers is encrypted using current TLS standards.
- Password Hashing: Account passwords are stored exclusively in salted, hashed form — never in plaintext. We will never ask you to provide your password via email, chat or phone.
- Access Controls: Internal access to personal data is restricted on a need-to-know basis. Staff with access to sensitive data undergo appropriate training and are subject to confidentiality obligations.
- Audit Logging: Access to systems that process personal data is logged and subject to periodic review.
- Secure Document Handling: KYC documents must be submitted exclusively through the Platform's secure HTTPS verification portal. Documents received through unsecured channels (such as standard email or chat) will not be accepted and should not be sent.
- Incident Response: We maintain a data breach response procedure. In the event of a breach that is likely to result in a high risk to your rights and freedoms, we will notify affected users in accordance with applicable law.
10. International Data Transfers
As an international platform, 77e777 and its service providers may process personal data in jurisdictions outside your country of residence, including Pakistan. Where personal data is transferred across international borders, we take steps to ensure that appropriate safeguards are in place to protect your data to a standard that is consistent with the applicable data protection principles in our licensing jurisdiction.
Applicable safeguards may include: contractual clauses between 77e777 and data processors that impose equivalent data protection obligations; transfers to jurisdictions that provide an adequate level of data protection as recognised by the relevant authority; or other mechanisms recognised under applicable law.
For users in Pakistan: data protection legislation in Pakistan is evolving. You should be aware that data transferred internationally may be subject to the laws of the destination jurisdiction. 77e777 endeavours to apply consistent baseline protections regardless of where processing occurs.
11. Your Data Rights
Subject to applicable law, you have the following rights in relation to your personal data held by 77e777. To exercise any of these rights, please contact us using the details in Section 15.
Right of Access
Request a copy of the personal data we hold about you and information about how it is being processed.
Right to Rectification
Request that inaccurate or incomplete personal data we hold about you be corrected or completed without undue delay.
Right to Erasure
Request deletion of your personal data where processing is no longer necessary, consent has been withdrawn, or data has been unlawfully processed — subject to legal retention obligations.
Right to Portability
Where processing is based on consent or contract and carried out by automated means, request a machine-readable copy of your data for transfer to another service.
Right to Restrict
Request that processing of your personal data be temporarily restricted — for example, while the accuracy of data is being contested or a complaint is being investigated.
Right to Object
Object to processing based on legitimate interests, including profiling, where your individual situation warrants it. You always have the right to object to direct marketing.
We will respond to data rights requests within a reasonable period and without undue delay — typically within 30 days of receipt of a valid, verified request. We may need to verify your identity before processing a request. We will not charge a fee for responding to rights requests unless they are manifestly unfounded or excessive.
Please note that certain rights may be limited where processing is required to comply with a legal obligation, where data is necessary for the establishment or defence of legal claims, or where other overriding legitimate grounds apply.
12. Data Protection for Minors
77e777 is strictly an adults-only platform. We do not knowingly collect or process the personal data of individuals under the age of 18, or the higher minimum age required by the applicable operator/license jurisdiction.
Age verification is a mandatory component of our KYC process. Where we identify that personal data has been collected in relation to an underage individual — whether through our own detection or following notification — we will promptly delete that data, close the associated account and void any associated account balance.
Parents and guardians are encouraged to use parental control software on shared or family devices to restrict access to gambling platforms. If you believe that personal data of a minor has been collected by 77e777 in error, please contact us immediately using the details in Section 15.
13. Third-Party Content & Linked Services
The 77e777 platform may reference third-party services or providers in an informational context — for example, payment method names such as Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank and Bank Alfalah are referenced as familiar payment options for Pakistani users. These references do not imply that those providers endorse gambling, that a data-sharing relationship exists, or that those providers' privacy policies apply to your interactions with 77e777.
Where the platform integrates third-party technology providers (such as game studios, live streaming infrastructure or analytics services), those providers operate under their own privacy frameworks in addition to any data processing agreements with 77e777. We recommend reviewing the privacy policies of any third-party services you interact with independently of 77e777.
77e777 does not include external hyperlinks to third-party websites within its published page content. This policy does not apply to any third-party sites or services that may be referenced in a general informational context.
14. Amendments to This Policy
77e777 reserves the right to update or amend this Privacy Policy at any time to reflect changes in applicable law, regulatory requirements, platform operations or data processing practices.
Where material changes are made — that is, changes that meaningfully affect how we process your personal data or the rights available to you — we will endeavour to provide advance notice via an in-platform notification, email to your registered address, or a prominent notice on this page.
The "Last Updated" date at the top of this page reflects the date on which the current version became effective. We recommend that you review this Policy periodically. Your continued use of the platform following the effective date of any update constitutes acknowledgment of the updated Policy. Where processing changes require fresh consent, we will request that consent separately and will not rely on your continued use as a consent signal.
Previous versions of this Privacy Policy may be made available upon request through our support team.
15. Contact Us
If you have any questions about this Privacy Policy, wish to exercise a data right, or need to report a data protection concern, please contact the 77e777 data team through the following channels. All contact details are provided as plain text only — do not use these as clickable links.
For data access requests, erasure requests, corrections and formal privacy complaints.
[email protected]
Expected response: within 30 days of a verified request.
For general privacy questions, cookie preferences and non-urgent data-related enquiries.
Available 24/7 as provided by the operator.
English and Urdu language assistance available.
When submitting a data rights request, please include your full registered name, account email address, and a clear description of the right you wish to exercise. We will verify your identity before processing any request that involves access to or deletion of personal data.
Document security reminder: Never send identity documents, financial records or other sensitive materials via standard email, social media or unsecured chat. All KYC documents must be submitted exclusively through the Platform's secure HTTPS verification portal.
For related policies, please also review our Terms & Conditions and Responsible Gambling page.